Yes, Brevo integrates natively with Shopify, allowing you to sync customer data, automate email campaigns, and recover abandoned carts without manual data entry.
Overview
Brevo (formerly Sendinblue) is a customer relationship management and marketing automation platform that connects seamlessly with Shopify. This integration enables e-commerce businesses to leverage email marketing, SMS campaigns, and customer data synchronization directly from their Shopify store. Whether you’re running a small boutique or a larger multi-channel operation, this pairing helps you reach customers at the right time with the right message—without leaving your Shopify dashboard.
How the Integration Works
- Automatic Customer Sync: When customers make purchases or sign up on your Shopify store, their contact information automatically flows into Brevo. This includes email addresses, names, phone numbers, and purchase history, creating a unified customer database.
- Abandoned Cart Recovery: Brevo tracks carts abandoned on your Shopify store and can trigger automated email sequences to remind customers about their incomplete purchases, complete with product images and checkout links.
- Order Confirmation & Transactional Emails: You can configure Brevo to send order confirmations, shipping notifications, and delivery updates directly from your Shopify orders, maintaining brand consistency across all customer touchpoints.
- Segmentation & Targeting: Customer data synced from Shopify (purchase frequency, order value, product preferences) automatically populates Brevo, allowing you to segment audiences and create highly targeted email campaigns without manual list management.
- SMS Marketing Integration: Beyond email, Brevo’s SMS capabilities let you send promotional messages and order updates to customers who opt in, expanding your communication channels within a single platform.
Key Features & Capabilities
- Automated Welcome Series: New customers who purchase or subscribe automatically receive a customizable welcome email sequence, building engagement from day one without manual intervention.
- Post-Purchase Automation: Trigger follow-up emails based on purchase behavior—send product recommendations to customers who bought specific items, or request reviews after delivery.
- Dynamic Email Content: Personalize emails with customer names, past purchases, and browsing history pulled directly from Shopify, increasing click-through rates and conversions.
- Bulk Import & Sync: Import existing Shopify customer lists into Brevo for immediate campaign deployment, or keep lists continuously synced to ensure data accuracy.
- Unified Analytics Dashboard: Track email performance, open rates, click-through rates, and revenue generated from campaigns all within Brevo, with clear attribution back to Shopify orders.
- Multi-Channel Campaigns: Combine email and SMS in single campaigns, allowing you to reach customers across their preferred communication channels simultaneously.
Setup Difficulty
Easy (5–15 minutes, minimal configuration)
Connecting Brevo to Shopify requires no coding. The process involves installing the Brevo app from the Shopify App Store, authorizing the connection, and selecting which customer data and events you want to sync. Most businesses can complete setup in under 15 minutes. Advanced features—like customizing abandoned cart email templates or creating segmented campaigns—require more time but no technical expertise.
Common Use Cases
E-commerce Stores: Recover lost sales from abandoned carts and increase customer lifetime value through targeted post-purchase campaigns.
Subscription Businesses: Automate renewal reminders, upsell communications, and churn prevention sequences based on subscription status and usage patterns.
Multi-Channel Retailers: Maintain consistent customer communication across online and offline channels by centralizing all customer data in Brevo.
Seasonal Campaigns: Quickly segment Shopify customers by purchase history and send timely promotions during peak selling seasons without manual list management.
Limitations & Considerations
While the integration is robust, there are a few points to keep in mind. Data syncing is typically one-way (Shopify to Brevo), meaning changes made in Brevo don’t automatically update Shopify customer records. Additionally, some advanced Brevo features may require a higher-tier subscription plan. Finally, if you use third-party Shopify apps that store custom customer fields, those may not automatically sync to Brevo unless explicitly configured.
Alternatives & Workarounds
If the native Brevo-Shopify integration doesn’t fully meet your needs, consider these options:
- Zapier or Make (formerly Integromat): Use these automation platforms to create custom workflows between Shopify and Brevo, such as triggering SMS messages based on specific product purchases or syncing custom customer fields.
- Klaviyo: A competing email marketing platform with deeper Shopify integration, particularly strong for advanced segmentation and behavioral email automation.
- Custom API Integration: Developers can build custom workflows using Shopify’s REST API and Brevo’s API to sync specific data fields or create unique automation logic.
Frequently Asked Questions
Does Brevo sync my existing Shopify customers automatically?
Yes. Once you connect Brevo to Shopify, the app can import your existing customer list. You’ll have the option to sync all customers or select specific segments. Going forward, new customers are automatically added to Brevo as they make purchases or sign up for your store.
Can I use Brevo to send SMS messages to Shopify customers?
Yes. Brevo includes SMS marketing capabilities, and you can send SMS messages to customers who have opted in. You can combine SMS and email in single campaigns or use SMS for time-sensitive notifications like order shipments.
What happens if a customer unsubscribes from Brevo emails?
Unsubscribe status is managed within Brevo. The customer will not receive marketing emails but may still receive transactional emails (order confirmations, shipping updates) depending on your configuration, as these are typically considered essential communications.
Does the integration work with Shopify’s multi-currency and multi-language features?
The integration syncs customer data and order information regardless of currency or language settings. However, email templates and campaign content must be manually configured for different languages. Currency data is preserved in order records.
Disclaimer
Integration features and capabilities may change as both Brevo and Shopify release updates. This guide reflects current functionality as of the publication date. Always verify the latest integration details and supported features on Brevo’s official app page in the Shopify App Store or Brevo’s documentation before making final implementation decisions.