BigCommerce Klaviyo Integration Guide

Overview

BigCommerce and Klaviyo work together to turn your e-commerce data into actionable customer intelligence. When you connect these platforms, customer profiles, purchase events, cart abandonment, and browsing behavior automatically flow from your store into Klaviyo. This eliminates manual data entry and lets your marketing team build sophisticated email campaigns based on real customer actions—not guesswork.

The integration is particularly valuable for mid-market and enterprise retailers who need to scale personalized email marketing without hiring a dedicated data engineering team. Whether you’re recovering abandoned carts, nurturing first-time buyers, or re-engaging dormant customers, the BigCommerce-Klaviyo connection provides the foundation.

How the Integration Works

• Automatic customer sync: When a customer places an order, creates an account, or updates their profile in BigCommerce, that data is automatically sent to Klaviyo. Email addresses, names, phone numbers, and custom attributes sync in near real-time.
• Purchase event tracking: Every order placed in BigCommerce triggers a purchase event in Klaviyo, including order value, product details, and timestamp. This enables post-purchase email sequences and revenue-based segmentation.
• Abandoned cart recovery: When a customer adds items to their cart but leaves without checking out, BigCommerce sends that cart event to Klaviyo, allowing you to trigger automated recovery emails with product details and a direct checkout link.
• Behavioral event capture: Product views, category browsing, and other on-site actions can be tracked and sent to Klaviyo to fuel dynamic segmentation and personalized recommendations.
• Bi-directional list management: You can sync Klaviyo segments and lists back to BigCommerce to tag customers, apply discounts, or trigger store-side actions based on email engagement.

Key Features & Capabilities

• Automated welcome series: New customers are automatically added to a Klaviyo list, triggering a welcome email sequence without any manual setup. You can customize timing and content to match your brand voice.
• Abandoned cart emails: Recover lost revenue by automatically sending reminder emails to customers who started checkout. Include product images, pricing, and a direct link back to their cart.
• Post-purchase nurture: Build multi-step email sequences that trigger based on purchase history, product category, or order value. Send thank-you emails, shipping updates, and product recommendations in the right order.
• Segmentation by purchase behavior: Create audience segments in Klaviyo based on BigCommerce data—high-value customers, repeat buyers, customers who purchased a specific product, or those who haven’t ordered in 90 days.
• Dynamic product recommendations: Use Klaviyo’s recommendation engine to include personalized product suggestions in emails based on browsing and purchase history synced from BigCommerce.
• SMS marketing integration: Combine email with SMS by sending promotional messages to opted-in customers, with all data unified in Klaviyo’s platform.

Setup Difficulty

Easy (5–15 minutes, no code required).

The integration setup requires no developer involvement. You’ll authenticate your BigCommerce account in Klaviyo, select which data to sync, and choose your default list for new customers. Most of the time is spent configuring which events to track and which customer attributes to map. If you’re already familiar with your BigCommerce store structure and Klaviyo’s interface, you can have the integration live within 10 minutes.

Setup Steps

1. Log into your Klaviyo account and navigate to the integrations directory.
2. Search for and select BigCommerce.
3. Click “Connect” and authenticate with your BigCommerce store credentials.
4. Authorize Klaviyo to access your customer data, order history, and behavioral events.
5. Map BigCommerce customer attributes to Klaviyo profile fields (e.g., store phone number to Klaviyo phone field).
6. Choose your default list for new customers and configure which events to track.
7. Review and enable the integration. Historical customer data will begin syncing immediately.

Alternatives & Workarounds

If the native BigCommerce-Klaviyo integration doesn’t fully meet your needs, consider these options:

• Zapier: Use Zapier as a middleware to connect BigCommerce to Klaviyo with custom workflows. This allows you to filter, transform, or route data before it reaches Klaviyo. Useful if you need conditional logic or want to sync data to multiple platforms simultaneously. Trade-off: adds a monthly cost and slight latency compared to native integration.
• Make (formerly Integromat): Similar to Zapier, Make offers visual workflow automation. Build complex multi-step scenarios that trigger on BigCommerce events and push data to Klaviyo or other tools. Good for teams that need advanced logic without custom code.
• Custom API integration: If you have a developer on staff, you can build a custom integration using BigCommerce’s REST API and Klaviyo’s API. This gives you complete control over data mapping and timing but requires ongoing maintenance.
• Alternative email platforms: If Klaviyo’s pricing or feature set doesn’t align with your needs, consider Mailchimp, Klaviyo competitor Omnisend, or Klaviyo alternative Drip, many of which also integrate with BigCommerce.

Frequently Asked Questions

Does the integration sync historical customer data from BigCommerce?

Yes. When you first connect BigCommerce to Klaviyo, the integration will pull in existing customer records and order history. The scope of historical data depends on your BigCommerce plan and Klaviyo’s data retention settings, but typically you’ll see customers and orders from the past 12–24 months.

What happens if a customer unsubscribes from Klaviyo emails?

Klaviyo respects unsubscribe preferences and will not send marketing emails to suppressed contacts. However, transactional emails (like order confirmations) may still be sent depending on your configuration. The unsubscribe status is stored in Klaviyo and does not automatically sync back to BigCommerce, so you’ll need to manage suppression lists separately if you use other email tools.

Can I send SMS messages through Klaviyo to BigCommerce customers?

Yes. Once customer phone numbers are synced from BigCommerce to Klaviyo, you can build SMS campaigns and send promotional or transactional messages to opted-in subscribers. SMS compliance (TCPA, GDPR) is your responsibility, so ensure you have proper consent before sending.

How often does data sync between BigCommerce and Klaviyo?

New customer records, orders, and behavioral events sync in near real-time (typically within minutes). List and segment updates from Klaviyo back to BigCommerce may take a few hours depending on the scope of the sync. For mission-critical use cases, always test your workflows in a staging environment first.

Disclaimer

Integration features and capabilities are subject to change. BigCommerce and Klaviyo regularly update their platforms, which may affect how data flows between systems. Always verify current integration features, data limits, and pricing on the official BigCommerce and Klaviyo websites before making a final decision. Test the integration in a non-production environment first to ensure it meets your specific business requirements.